Launch vid in a weekend

679,501 views across 12 videos. Announced at the speed I shipped.

239,000 views

160,214 views

117,413 views

74,386 views

45,511 views

10,837 views

7,340 views

6,714 views

5,772 views

4,927 views

4,545 views

2,842 views

August 15 — the brief

The RoboCap brief arriving over Telegram: 'A new lab department just opened. SN/06: RoboCap. The wearable for teaching robots.'

'Launching Monday 11am'

The weekend check-in: a postable version promised by Monday, the client confirming the Monday 11am launch.

August 16 — first cut, with notes

The first cut delivered, with my own notes attached: the brief's hook was too much text, a plain 'introducing RoboCap' would carry it.

August 17 — the change log

Round two: more upbeat music, why no stock people-shots were added, which text went dynamic and which stayed static.

15:13 — new footage, last minute

The revised cut back, a couple more comments — and brand-new product footage arriving mid-round.

Round three notes

A/B music variants, a sound effect on the cash-bonuses beat, and why IRL and UI footage stayed separate.

18:29 — 'final comment'

The bar-chart rework request, 'you wanna post asap right?' — and the next cut back within the hour.

19:59 — the sixth cut

Base Subnet Rewards renamed, the RoboCap bar taller, visuals locked — the cut that shipped, at 19:59.

If you want the same speed

Bring your footage to the call. I will make you a video that you can post the same week.